Brand ID for a community aerial fitness school. Designed logo, brand marks, taglines, social assets, icons and brand ID guide. The logo is inspired by the fabric used in aerial silks, “kicked” into the wind, highlighting the lightness, boldness and playfulness associated with the art. As a complement, a set of merit badges were created as well to encourage participation and reward learning achievements.
Realized in the context of a final (synthèse) school project 2022.
Designed by Annie 