Visual Identity

Tone and voice

Based on typography and a play on words, a creative, expressive, and quirky logo that showcases health and freshness. Created for a fictional take out, snack bar.

Typography – Collège Lasalle 2022

Visual platforms include a leaflet and various promotional objects

Typographic logos with colours palette – Pousse Magique bistro

Brand Personality

Inter-generational festival

A fictional festival that aims to build a bridge between generations, from the Baby Boomers to Generation Z. An eclectic lineup of rebel acts from the Swinging Sixties to the Millennials Alt-Pop, all in a unique setting that will promote exchanges and the sharing of strong moments between young and old.

This project encompasses the creation of the festival concept, the logo, the brand identity, the typography, composition of visuals, various stationary, social assets and promotional items. The quirky visual instills a graphic link between the generations, with a cheerful and mischievous tone to encourage easy connections through the ages.

Visual communication – Collège Lasalle 2022