creating a brand

Brand identity for a community aerial fitness school. Visuals include logo, brand marks, taglines, social assets, icons and brand guidelines. The logo is inspired by the fabric used in aerial silks, “kicked” into the wind, highlighting the lightness, boldness and playfulness associated with the art. As a complement, a set of merit badges were created as well to encourage participation and reward learning achievements.

VIsual communication – Collège Lasalle 2022